Samsung leads in smartphones marketshare in India in July 2012: Cybermedia Study

Accroding to a latest study by CyberMedia Research ,Samsung has widened its lead in the smartphone segment in India over ace competitor Nokia in the January-March quarter of this year.

During the period January-March 2012 Quarter, following is the position :

Samsung – 40.4%
Nokia – 25.5%
BlackBerry maker Research In Motion – 12.3%

Smartphones made up 5.3% of the units sold and almost a quarter of total handset revenues in the January-March quarter. The study noted Indian mobile phone sales crossed 50 million mark during the quarter, a year-on-year growth of 9.1%.

In the first quarter, Samsung launched seven new smartphone models in India, further tightening its grip on sales in different price bands between Rs 7,500 to Rs 27,000. The study also noted Indian mobile handset vendors are widening their Android-based smartphones portfolio.

Brands like Motorola and Sony have clearly chosen to stay in the high value smartphones segment, while Nokia and RIM and Indian brands like Micromax, Karbonn, Lava and Spice are faced with the challenge to enhance their portfolio of products, models and services, to stay relevant and profitable in the long run,”” said lead analyst (telecom) Naveen Mishra.

However, Nokia continued to maintain its lead in the entry-level and feature phone segment of handsets priced at sub-Rs 5,000. The Finnish major controlled 21.8% share, followed by Samsung at 10.7% and Micromax with 6.4% share.

In the overall market, comprising of all the segments, Nokia retained leadership position with 23% share, followed by Samsung at second position with 14.1% and Micromax at third position with 5.8% in terms of units sold during the quarter.


13 Years in the Mobile , Web, Consumer Apps, eCommerce space.

One Comment

  1. Geeta says:

    Good Analysis

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