Yammer Inc., an enterprise social network has been acquired by Microsoft for a deal worth $1.2 billion in cash. By acquiring Yammer, Microsoft aims to offer a social networking service like Facebook to its corporate customers. Microsoft is trying to look for new avenues to make its desktop-bound products more attractive to its core corporate users and home consumers.
Currently Microsoft’s office suite of applications like MS word, excel, powerpoint as well as outlook mail are extensively used by most of the companies. The office suit accounted for almost 60 percent of Microsoft’s profit last year.
Founded in the year 2008, Yammer is a social network for corporates. Its primary objective is to empower employees to be more productive and successful by enabling them to collaborate easily, make smarter decisions faster, and self-organize into teams to take on any business challenge. Currently it has 5 million users of its private, in-company social networks. Leading organizations like Deloitte, Ford, Nationwide, 7-Eleven, Orbitz Worldwide, Rakuten, Telefonica O2 are some of its esteemed customers.