Mycity4kids, a Gurgaon based start-up, received an investment from YourNest Angel Fund. Owned by Just4kids Services Private Limited, Mycity4kids is a vertical e-commerce portal which focuses exclusively on local kids-related services for children up to the age of 14.
The investment amount, though undisclosed, is expected to be around 3-5 crore and will be utilized in further expansion and development of the portal. Currently it is available in Delhi-NCR, Mumbai and Bangalore with expansion plans in the top 16 cities in India over the next three years.
Mycity4kids is ‘about your child, around your home’. It acts as an online guide for parents residing in Delhi-NCR, Mumbai and Bangalore by providing information on playschools and schools, tuitions and day care, as well as sports classes, hobbies, fun events, summer camps and workshops. It provides a platform for parents to not only access information but also use video reviews and ratings from like-minded parents to choose just the right place for their child. It provides a proprietary marketing and sales platform for local businesses to promote their services, manage leads & responses, and collect payment online or through the cash pick-up facility.
Mycity4kids was founded in the year 2010 by Vishal Gupta, Prashant Sinha and Asif Mohamed. Vishal Gupta, an IIT Bangalore Alumnus has previously worked with Asian Paints, HUL and Aviva Life Insurance. Prashant Sinha, a DU graduate and an MBA from Times School, has worked with Times of India, Pepsico and Aviva, across sales, research and marketing. Asif Mohamed, an IIT Delhi Alumni had worked with Citicorp Information Technology Industries Limited, i-flex solutions, Cranes Software, Karna Softek India Private Ltd.
YourNest Angel Fund is SEBI registered venture capital fund that focuses on Angel investments and offers support, constant guidance, hand-holding, expertise in business strategy, and access to a wide network for entrepreneurial growth – besides funds.