Facebook acquires Face.com

The latest in a string of acquisitions by Facebook in the recent months is Face.com, the world’s largest face recognition platform.  According to reports, Facebook has acquired Face.com for a deal worth around $60 million in cash and stock.

Facebook already uses Face.com’s facial recognition technology to help users identify and tag photos. Using this technology, Facebook scans a user’s newly uploaded photos, compares faces in the snapshots with previous pictures, then tries to match faces and suggest name tags. Once an appropriate match is found, Facebook alerts the person uploading the photos and invites them to “tag,” or identify, the person in the photo.

Announcing this acquisition their official blog stated,”We love building products, and like our friends at Facebook, we think that mobile is a critical part of people’s lives as they both create and consume content, and share content with their social graph. By working with Facebook directly, and joining their team, we’ll have more opportunities to build amazing products that will be employed by consumers – that’s all we’ve ever wanted to do.”

Face.com is an Israeli company which launched its first product in 2009.

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