Google to buy Meebo
With an aim to expand its Social Networking Service, the world’s biggest search engine Google Inc. will buy Meebo Inc.
Google stated that , “We are always looking for better ways to help users share content and connect with others across the web, just as they do in real life”. Further it stated,”We look forward to closing the transaction and working with the Meebo team to create more ways for users to engage online.”
Founded in 2005, Meebo is a consumer internet company that is focused on driving user engagement across the web. Meebo helps Publishers and advertisers to leverage their target audience by organically weaving content engagement and brand experiences into the consumer’s web experience. It also helps users build their own web experiences around the things that interest them the most.Initially it started out as a system for connecting people by instant message but has since built other communication features used by an audience of about 100 million Web people in the US.