Exclusive Interview: Getit’s multiplatform location based marketplace app on mobile is a powerful local guide in India




Interview with Mr. Sidharth Gupta: CEO Getit Infoservices Pvt. Ltd

WirelessDuniya caught up with Mr. Sidharth Gupta (CEO Getit Infoservices Pvt. Ltd.) who gave us an interesting insight into Getit’s multiplatform marketplace app.

What is GETIT?
Ans: Getit is India’s leading information service provider which provides information on sellers of products and services across categories to prospective buyers.  In effect, Getit:

•    Provides quality leads to businesses.
•    Provides relevant information about businesses to consumers and also connects consumers and enables them to sell and buy used products and services through its Classifieds networks.

Getit is, thus, one of India’s largest SME channels reaching out to over 1.2 million SMEs, with sales force of over a 1000 people, annually.  Each month, more than 3 million users contact Getit through various media to conduct searches to find relevant buyers/suppliers.

What was the reason for GETIT to introduce a mobile app?
Ans: At Getit, we have always believed in providing quality information to consumers through the medium/device of their choice.  In the past, we used to do it very effectively through print and in the recent past through our voice services and online sites.  However, we believe that in the future the most powerful medium is most likely to be mobile phone and thus it makes imminent sense to distribute apps for mobile devices so as to increase our usage manifold.

What are the key features of the mobile app? What platforms is the app available?
Ans: Recently we have integrated NearMe, a key feature to our mobile app.

With this feature, whenever a user searches for something, he gets results closest to his location which is more appropriate and useful. ‘NearMe’ feature lets the user discover the nearest restaurants, hotels, coffee shops, ATMs etc. within a customized radius.
Also, Getit’s local search enables users to do the following:

i) Auto detects your current location using GPS
ii) Interactive map with directions
iii) Share businesses via email & SMS
iv) Refine your search based on attributes and location
v) Call any business with a single click/tap
vi) Save favourite listings on your device
Getit is the only company which has developed local search app across all the major mobile platforms.  Getit apps are available across iOS, BlackBerry, Symbian, Java, Android and Windows Phone.

How beneficial is the GETIT app for the buyer and the advertiser?
Ans: From the buyer’s perspective:
i)    The app is absolutely free to use, easily available at all app stores and downloadable.
ii)    The user interface is very simple to use and the experience quite empowering as is evident from the feedback that we have received and from the 4-star out of 5-star rating average across most app stores.

Thus, Getit app becomes an avenue for buyers to be able to quickly find sellers anytime, anywhere since their mobile devices are most likely to be with them.

From an advertiser perspective, the app allows businesses to connect with consumers who are on the move since Getit app is very popular and it already has about half-a-million downloads across various channels and platforms.  Thus, advertisers i.e. businesses get more and more leads through the usage of the app.

With so many classified and local search apps available in the market, how different are you from the competition?
Ans: There are 3 distinct areas which make the Getit app stand ahead of its competitors:
i)    The depth and quality of data: We currently have more than 3 million records in our databases and we cover most cities in the country.  Each search can be refined based on specific parameters for that category and the app integrates maps and features for various devices wherein contacting the establishment is very easy.
ii)    The usability: Getit app has got great reviews across platforms and devices.  It is easy to use, simple and fast and delivers great results.
iii)    Availability across all platforms: We are rather the only app which is available across platforms.  More and more users can benefit from the power of the Getit app.

Where can I download the app from? What has been your app promotion strategy?   
Ans: The app can be downloaded from several app stores like google play, App world, Aircel/Airtel app stores, Mobango , getjar etc.  Also the same can be downloaded from online app stores as detailed below:

i)     Apple IOS
ii)    Blackberry
iii)    Android
iv)    Windows phone
v)    Java


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    works wonders when you’re out in some other city and you’ve all the information about the city just one click away!

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