By 2015, Mobile Local Search volume will exceed Desktop Local Search

According to a recent analysis by BIA/Kelsey, by 2015 Mobile Local search volume will exceed desktop local search. By 2016, this number could reach over 27 billion annual queries.

The fact that compared to desktop search, mobile search happens further down the purchase funnel could be one of the factors driving its rise in volume.  BIA/Kelsey further forecasts that this increase in search volume would lead to an increase in revenue growth at a CAGR of 160.4 %. This amount could reach $3.2 billion by 2016 as against $400 million in 2011.

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