Twitter acquires

2012 seems to be a year of acquisitions in the social networking space. Earlier this month, Facebook acquired Instagram, a photo sharing app.

Now Twitter, another popular social network has acquired for an undisclosed sum. is a social media analytics company with a mission to help companies and individuals in maximizing their social media ROI (return on investment) through actionable and accessible analytics. Their team would join the revenue engineering team of Twitter in developing new analytics tools for the social networking site’s advertising and publishing partners.

Founded in the year 2006, Twitter is a Social networking and micro blogging site that allows users to post updates 140 characters long. Available in over 20 languages, Twitter has currently more than 100 million active users worldwide.

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