The Rise of Social Gaming in India

Social gaming, a relatively new phenomenon in India, is a concept that promotes social networking via online games. Already a popular culture in many parts of the world, social gaming has seen increased popularity among the Indian community. By including local nuances into the gaming environment, most of the social games are becoming more realistic as they represent the users’ daily endeavors. These games not only help to bring the communities closer, the real-time rewards further entice users’ participation.

Over 500mn people worldwide play social games and in India alone, more than 13 million or over 50 per cent of India’s Facebook users play social games, growing at 14 per cent annually

According to a report by Ficci and KPMG, the social gaming market in India was Rs 240 crore in 2010 and is expected to touch Rs 1,430 crore by 2014.

Social gaming has a lot of scope as it appeals not only to gamers but also non-gamers who want to socialise with their friends.

Major players in the social gaming space include Ibibo, Zapak, Zynga, Yahoogames, PlayUp (Recently announced its India launch) and Miniclip.

In a recent release, Ibibo announced it is already eying 50% share of India’s social gaming market by FY 14, from 30-35 per cent at present.Ninety-eight per cent of the users on Ibibo’s Social Gaming portal are from India, with about 55 per cent of the users from tier II and tier III cities.

In the next two to three years, Ibibo expects the users from these cities to increase to 70-80 per cent.

Zapak recently launched Cricville, a social cricket game on Facebook. This is Zapak’s second social game, the first being Zapak Tambola.

With Social media growing at a fast pace, Social Gaming in India to grow a an amazing pace in coming years.

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