The February 2012 eCommerce survey by Tom Robert Shaw found 33,632 sites in the Alexa Top 1 Million. The survey visits each site and analyses the HTML document against a set of rules that detect the use of any one of 40 different eCommerce platforms.
The most popular platform was Magento, with 6,795 sites, a 20% share of eCommerce stores found. Magento has seen a staggering growth-rate, increasing in popularity by over 21% in the last 4 months alone.
Previously, Zen Cart has done its best to grow at a similar rate but only accumulated 7% more sites since October 2011. With 4,042 sites in total, Zen Cart still retains an honourable 2nd position. Following closely is VirtueMart with 3914 sites, which also sees huge growth this month, in part due to new signatures being written.
While osCommerce has reliably lost sites in previous surveys, it gains a signficant number of sites this month, up to 3,199. This is likely due to improvements in the content rules, but we will wait until the next survey to identify whether it is actually bucking the downward trend.
Turning to the top 100K busiest sites according to Alexa, 1,655 stores were detected. In this section of the survey we are expecting more enterprise-focussed shopping cart solutions.
The results of which show that Magento continues to have the most stores in the top 100K, with 345 stores.
The aggregated results for all platforms.
|eCommerce Platform||Oct 2011||Feb 2012|
|IBM WebSphere Commerce||396||527|