The findings were announced by comScore’s co-founder and executive chairman Gian M. Fulgoni at the second edition of digital marketing event ‘ad:tech’ being organised here.
In comparison to India, the world’s average of under 35-year users stood at 52 per cent and 55 per cent in Asia Pacific region.
“Further, a third of India’s total online population is between 15 to 24 years,” said Fulgoni.
Indian users spent a total of 34.47 billion minutes online last year, which translated to over half a billion hours, he added.
Segment-wise usage has also revealed that 95 per cent of the total online users use social networking sites compared to 82 per cent of the world’s online users leveraging social networks.
Among other facts that Fulgoni gave out was that of four minutes spent on social network, three are onFacebook.
“LinkedIn reaches one in eight online users, whereas one in 12 online users are on Twitter in India,” Fulgoni said.
“In contrast, use of email and instant messaging is on a decline, especially in the younger age groups. Email usage declined by 22 per cent in the 15-24 age segment, and by eight per cent among 25-34 age segment,” he said.