Tata DOCOMO, the unified telecom brand of Tata Teleservices Limited, has launched an innovative song search service, Grab a Song, for its GSM and CDMA customers.
The company said that the service will offer customers access to a massive music library of over 400,000 songs in 20 languages, any of which can be set as their ‘Call Me’ tune.
This new innovative service caters to the increasing consumption of music and is aimed at cutting across geographical and socio-economic boundaries by providing easy access and downloads. This initiative is in keeping with TTL’s stated objective of providing a best-in-class and ground-breaking telecom experience to its customers—in this case, providing them easy access to the country’s best music in 20 different languages”, said S Ramakrishna, Chief Operating officer, Andhra Pradesh, Tata Teleservices Limited.
The process to activate the service is simple—when a Tata DOCOMO customer hears a song he/she likes anywhere, all he/she has to do is dial 57878 and hold the phone near the speaker of the source of the sound, be it a TV, laptop, music system, car stereo, in a cinema hall and so on. As soon as the customer does this, voice recognition software at the back-end will match the song’s availability in the Tata DOCOMO ‘Call Me Tune’ database and identify it from within the vast collection. Within 30 seconds, the customer will receive an SMS confirming the activation of the service and the song details, including the movie or album it is from, and the name of the singer(s).