PolicyBazaar goes mobile with 50 lakh visitors every month via mobile

Info Edge’s insurance portal PolicyBazaar.com has launched its mobile website M.PolicyBazaar.com. According to the company, the move is aimed to cater to the needs of its 5,000,000 visitors who visit the site every month via mobile phones, out of which 6 per cent visit through Apple iPad, another 6 per cent visit through Apple iPhone, 11 per cent visit through Android devices, 65 per cent visit through Nokia Symbian/Opera Mini and 11 per cent visit on other devices.

The site has been designed on HTML5, CSS3 and works across major platforms including iOS, Android, Blackberry and Symbian. For the mobile site, the ‘Investments’ product has been particularly enabled for the end user to choose from different investment plans.

Akshay Mehrotra, CMO, PolicyBazaar.com said, “With increasing mobile penetration in the country, mobiles are becoming the tool for accessing internet.  The consumers owning Internet enabled handset is growing at 300 per cent a year. We believe the next growth in the e- commerce business will be fueled by mobile Internet.”

Saurabh Tiwari, CTO, PolicyBazaar.com said, “We are seeing a very large customer base coming from mid to small level towns using mobile phones. This number has doubled in the last 6months. We have specifically built up this website to cater to these consumers.”

Via : India Digital Review

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