Innovative Startup: ZOOTOUT.COM a local Lifestyle Recommendation Engine

Interview with Subrat Kar – Co-Founder & COO of


ZOOTOUT.COM is basically a local Lifestyle Recommendation Engine (Not just search). It is a platform which provides visitors our explored recommendation for there several day-to-day queries, which further helps them to choose the best option for them.
We have currently started with food, and soon are coming up in other segments like- beauty, apparels, sale, events, shopping etc.

ZOOTOUT helps the consumers to discover the foods & restaurants around the city, also it helps them what to eat out now in their respective cities. Instead of providing menus, we are providing the specialty of restaurants. By specialty it means, what are the famous & tasty dishes in that particular restaurant. Suppose you are searching to have a Burger in the City, we will filter the best search results to you where is the best burger available around the city. We also let the users to put the specialty or famous dishes of restaurants in ZOOTOUT and after verifying by us we finally put it on the website.

How ZOOTOUT is different from others?

The U.S.P. of lies in providing not only quality information, but also on providing- Specialty. It is all about recommending visitors on- ‘What is good at a particular place?’ The answer could be- ambience, chef, dish, service or any unique thing that that place has. We at Zootout believe that Scanned Menu’s & Ambiguous Reviews act more to confuse visitors, rather than providing them useful solutions. And so, we are focusing severely on providing them information that they actually need, i.e.- “What is special in the restaurant they are visiting to?” We are quite successful in implementing this through our feature Guide. And we must say, we are getting quite positive response from website visitors.

It’s Positive: believes that even one new restaurant can have one amazingly tasty dish. We encourage Zooters (we call our visitors as- Zooters) to share only food they like and love. No dislike or comment option is available on So, we also differentiate by staying, Positive!
It’s Global believes that there is no boundary for good food, moreover, people were never more interested than today to explore global food options, and to discover new taste & dishes of more than a few places. As they say about this century- ‘The World is Flat’.
We therefore since very beginning are very clear on our direction few years down the line, i.e. to have in various cities & nations. We aim to encourage exploration, and enable you to discover new foods, locally, through- ZOOTOUT.COM.

What can people do on ZOOTOUT.COM?
As a Zooter you can use for variety of reasons-
1. Discover the place where you’ll get your desired Dish.
2. Find out the Specialty Dish that you’ll get at place you are about to visit.
3. Share / Love / Like food or drink, and make your contribution in making suggestion/recommendation of, better.
4. Follow Food Experts / Personalities / Friends, to discover what people like where, and what are they talking about.
5. Most importantly, Guide. It helps Zooters to get most useful, relevant and updated recommendations.

When did you launch and what is your current penetration within the 11 cities?

We launched our beta version on 26th Jan in 2 cities, then we added more 4 cities of India. Right now, our presence is in 11 cities of India and Singapore. By end of this Feb 2012, we will also add our presence in other top cities.


We are three Founders: Sukrat, Subrat and Manish. We all have prior Startup experience. Sukrat is an Engineering Graduate & worked in TCS for 3 years. He had started a food guide before starting ZOOTOUT. Manish is an MBA & was running a consumer driven discount card startup in Indore before founding ZOOTOUT. And Subrat is an Engineering Graduate, also an Entrepreneur, he had started an SMS based search engine and then an Egg Specialty Restaurant in Indore before starting ZOOOTOUT. So we all are from entrepreneurial background and having one thing common that we all love food.

Apart from us Mohit and Chirag joined our technology team. They have good experience in early stage technology startups. They did their MS from U.S.

Are you a startup or have a innovative product or service to showcase  ? Want to get featured by us ? Write us .

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