Blippar, is a UK based startup which is behind an eponymous mobile image recognition and augmented reality platform.
It is a mobile advertising platform with the power to digitise any real-world product or advert by using markerless image-recognition to convert it into an interactive brand experience.
Whether pointing a phone at the billboard for a film to play the trailer; at a press advertisement to experience a virtual product demo; at an in-store display to download a coupon; or at the product packaging to play an interactive game, blipparâ„¢ harnesses sophisticated markerless image recognition to turn the product or creative into an effective˜marker for an immediate interactive engagement.
The blippar image-recognition technology offers powerful envirofilteringâ„¢ capabilities and near- instantaneous recognition from distance (30 feet away from a 6-sheet poster), at angles (up to 90 degrees), and in various light-conditions
Like other augmented reality startups like Layar and metaio, Blippar’s technology turns a smartphone’s camera into a ‘lens’ that shows virtual information on top of real-life objects, be it a link to a website, a digital coupon, a video or another type of promotion.
Blippar says it has seen hundreds of thousands of consumer downloads in the first 7 months since its debut in the UK, and that major brands like Tesco, Nestle, Samsung and Unilever have already orchestrated campaign ‘blipps’.
Check out the Blipper Video