Tero Kuittinen, a senior analyst at M.G.I. Research, wrote via a blog post for Forbes that certain times during the holidays that usually bring in a lot of texts, such as Christmas Eve and Christmas, were significantly lower in 2011 compared to the year before. The decline may hint at signs that consumers are finding new ways to send messages to friends and family.
The decline of texts during the holidays occurred in various global markets. In Finland, prominent mobile carrier Sonera reported that 8.5 million text messages were sent on Christmas Eve of 2011, down 22% from 10.9 million sent on the same day in 2010. Australia also reported a 9% decrease, as did Hong Kong with a 14% drop in Christmas Day texts.
Industry experts expect that cellphone users are sending messages in different ways, from social networking sites to iMessage, the free iOS service that uses a phone’s Internet connection to send messages.
A video from Mashable on the decline of text messaging worldwide.