Mashable Awards, organised by Mashable, one of the most popular online and social media forums, has declaredMTV Roadies as the ‘Most Social TV Show’ in the world. This is the first time an Indian show and brand has been nominated and or won this award for their online innovation.
MTV has successfully established Roadies as a brand and has extended it across platforms other than the TV, specially digital with it being amongst the top 10 most engaged Facebook pages in the world; nearly 3.4 million followers on the popular social network site.
Aditya Swamy, EVP and Business Head, MTV India, said “It’s an honour and humbling to win an award on a global platform. Roadies has progressed from a TV show to a youth obsession and the kind of traction it has generated in the digital space is mind boggling. 10 MM fans on FB, among the top 3 most engaged FB pages in the world, trending regularly on twitter and youtube and over 10 million views on our YouTube channel. This is what being a CULT is all about.”