An average Indian smartphone user spends about two-and-half hours a day on the handset, dedicating more time to entertainment and internet activities than to voice calls and text messages, says a survey.
According to a Nielsen-Informate Mobile Intelligence survey, Indian smartphone user spends 72 per cent of the time on activities such as gaming, entertainment, applications (apps) and internet related content.
The remaining 28 per cent of the time is used for voice calls and text messaging, it added.
“Today, younger Indians for instance, prefer texting and chat over voice communications and understanding this behaviour better can define data consumption and customer acquisition strategies for operators and handset providers,” Nielsen India Managing Director (Media) Farshad Family said.
India’s rapidly growing mobile user base presents marketers and businesses with an opportunity to improve the precision with which they reach out to the new Indian consumer, he added.