According to In-Stat survey results, nearly two-thirds of smartphone owners have watchedvideo on their device, while nearly 86% of tablet owners have done so. Forecasts from a new In-Stat research, show that mobile video consumption is going to surpass 693 billion minutes by 2015.
Amy Cravens, Market Analyst at In-Stat, says:
“As content restrictions are liberalized and the proliferation of smartphone and tablet devices continues to expand, so too will mobile video consumption. However, it is important to note that the consumption differs significantly between smartphones, tablets, and notebook/netbooks. Differences include content length, content genre, and content acquisition. Content providers need to customize their offerings by target platform.”
Some of the research findings include:
1) There are significantly more smartphone viewers than tablet viewers currently. However, the gap will narrow in coming years.
2) Tablet viewer watch more video and are willing to pay a higher price for that video compared to smartphone viewers.
3) The majority of video access is occurring in a non-mobile environment, often in the home, particularly for tablet devices and in the consumption of long-form video.
4) The largest barriers to mobile video growth are those erected by content owners, followed by network capacity issues.