IDC: 183B Apps Downloads in 2015; Ads & In-App Purchase Monetization

Mobile app downloads are forecast to soar from 10.7 billion in 2010 to 182.7 billion in 2015, according to a new research from IDC. But the most interesting aspect of this IDC research is not in the staggering number of downloads expected but in the monetization trend behind this whole new market.

“While this number is impressive, the even bigger story behind the numbers is an impending shift away from the current, near-total reliance upon initial app download purchases as the primary focus of app monetization to a rapidly growing focus on in-app purchasing to fund business models.“

IDC also believes that the shift to in-app purchase and in-app advertising have strong consequences for app development.

“Business models that seek to include in-app purchasing and in-app advertising must, by definition, further engage users, both within the app itself and over time. Together these dynamics are driving significant shifts in how apps are conceptualized, the integration of additional services and features like social networking and location to more deeply engage users, and how apps are actually developed in terms of incorporating in-app purchasing.“

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